Featured Content

Glimpsing into the future of AI regulation 

Did you know 37 AI-related bills passed into law worldwide last year? Efforts to regulate AI continue gathering steam – so we’ve rounded up the highlights to help you stay informed of what to expect.

Big tech’s warning:

Back in March, big tech and leading AI developers called for a break advancing these generative AI models and proposed regulatory measures like registration, licensing, and a global regulatory body.

US government’s approach:

Focused on minimizing risk to people’s rights when AI is used (instead of targeting AI itself), the White House introduced its Blueprint for an AI Bill of Rights and the FTC emphasizes accountability and risk assessment for AI applications.

EU applies AI to existing law:

The EU is working on the Artificial Intelligence Act (AI Act), a comprehensive AI law that builds on GDPR to regulate AI use and impose fines for violations. The AI Act has a risk-based approach for providers of both high-risk and low-risk AI systems, and sets expectations for transparency in AI-human interactions.

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Conversation Spotlight

Best subject lines for event registration

A company in the sports industry had several upcoming in-person events, so they experimented with subject lines in their registration invitations. This customer wanted to know: Which subject line messages result in the most hot leads?

It’s a great question, and one that we all want to know the answer to! We collected and analyzed the results to bring you these proven best practices for event registration subject lines.

Best performing subject lines:

• “Experience [event] with [company] in [city]”

• “Join us [date] for our [event] - [city]”
•  “Hear from [industry/title] decision makers at [event]”
• “Will I see you in [city] for [event] on [date]?”
• “Regarding your interest in [company]”
• “Interested in [event] in [city] on [dates]?”
• “Mark your calendar: [event] [city] [dates]”

These top subject lines have:

• Direct relevance to the recipients’ interests (event types, dates, or cities)
• Key information, even before opening the message
• A clear call-to-action

Keep these best practices in mind next time you promote your event – and hey, feel free to use these subject line templates, too!

Community News

Top discussion: Is your old chatbot holding you back?

Let’s be honest, rigidly scripted chatbots fall short of rising customer expectations in the age of ChatGPT. Generative AI-powered chatbots (like Conversica Chat) are stepping into the spotlight, offering a dynamic conversational experience.

You already understand the difference a great conversational AI Assistant makes with email and SMS, so why stop there? Keep growing your business with our enterprise-grade Conversica Chat as it works alongside your RDAs to provide:

• Limited and easy maintenance that learns from your database
• Better lead quality, thanks to how it engages visitors and captures valuable data
• Positive customer experiences with personalized and relevant responses via their preferred communication channels

Give your RDAs more context about an ongoing conversation

Conversica now returns three additional fields to CRM with lead updates, providing greater context to your RDAs’ conversations. With these new fields, you’ll be able to clearly understand which assistant had a conversation and which conversation was used with each contact.

These new custom fields indicate:

• Conversica Assistant
• Conversica Contact List
• Conversica Conversation

Read more →