Conversica is ready to disrupt Marketing Automation. Now, you can use Conversica as a native app within Salesforce Marketing Cloud Journey Builder and add AI-powered two-way communications to your existing journeys. Conversica’s AI-powered digital assistants can have conversations lasting over multiple messages without a marketing team member being involved.

Our Marketing Cloud integration enables Marketing Teams to include a Digital Assistant anywhere in a Journey.  With this AppExchange integration, Conversica has supercharged the traditional MC Journey Builder one-way outbound communication, with a dynamic two-way AI-powered conversation. For more information please visit the Implementation Guide

By using Conversica’s Revenue Digital Assistants (RDA) marketers can:

• Engage every buyer within seconds, whether you are dealing with a few or thousands of inbound leads each day.
• Rapidly move buyers through the funnel. Conversica’s RDAs keep every conversation going autonomously, guiding the right buyers to the next step in your sales process.
• Better identify and qualify interested and engaged buyers earlier than traditional Marketing Cloud actions like one-way email
• Save time by handling the initial engagement with leads, only bringing the SDR/BDR/XDRs into the process when buyers display the right intent signal

Marketing teams are constantly pressured to meet aggressive pipeline growth and lead quality goals with limited resources. This is where Conversica’s AI-based RDAs can help. They can qualify leads who showed initial interest by engaging with them via two-way personalized conversation before handing them to human representatives. A couple of examples in which can be come to fruition are

• Create evergreen nurture journeys with always-available digital assistance when the customer is ready to engage (engage on your customer's timeline with no delays)
• Create a campaign with multiple CTAs to direct users to a personalized conversation with an RDA based on their selected CTA. 

Now, you can supercharge Journey Builder and add Never Before two-way conversations to your campaigns. This capability will be released on March 12th. For more information, please see our help documentation