I read this quote recently in a Forbes article titled “How To Harness The Power Of Personalization In Marketing”.

“We are faced with oversaturation in the market everywhere we look, and customers have gotten used to companies that only care about their money. They push a half-baked product into the market and get some sales, often to disappear moments later. 

This is what we are used to, and we assume every company is the same. Once we see one that isn’t, we are drawn to it like a magnet because it is different. Finally, we have found a corporation that cares about us and is willing to give us what we need and not what they want us to purchase. And we will cherish it like the treasure it is.”

I completely agree. There is truly power in personalization. Conversica recently launched two new features that I believe can help our customers do just that. 

First, Conversica recently launched our direct integration with 6sense. This integration allows for enrichment of contact information in Conversica with account, firmographic, intent, and predictive buying data from 6sense. This, in turn, allows greater levels of segmentation, conversation tailoring, and personalization.

I’m excited about this new integration because of the value it offers our customers. With this integration you get:

• Real-time data directly from 6sense
• All 6sense fields available in Conversica (not just those mapped in your CRM)
• If you do not have Salesforce or another CRM mapped to 6sense we can still pass ABM variables into Conversica via the 6sense integration

I’m even more excited about the power of combining the 6sense integration with Converisca’s Premium Skill Enhancement. Premium Skill Enhancement is augmenting your existing top-performing skills and conversations with ABM fields to drive hyper-personalized customer engagement via ABM-driven variables and conversation routing.

In addition to personalizing your conversations like in the example above, you can also use Conversica’s Conversation Rules to segment and route your leads to specific conversations, with variables tailored to each lead using the data you have on that lead in 6sense. By combining these features, you can hyper-personalize your skills and conversations with ABM variables delivered in real-time.

Does the Power of Personalization sound like something that would positively impact your leads and your business? If the answer is “Yes,” reach out to your Support team for more information.