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An analysis of message variable best practices

Some messaging choices perform better than others — and we’ve analyzed more than a billion AI interactions to understand which conversation words come out on top. Here’s the breakdown of best practices by variable type:

Conversation Starters:

• 60-90 characters – keep it as an attention-grabbing and positive greeting (exclude your offering)
• Phrases like “I hope,” “I understand” or “I’m glad” perform best

Product Descriptions:

• Under 60 characters which briefly describe the product or product name
• Phrases like  “a quick call,” “a quick chat,” “a discussion,” “learning about,” or “a platform” have the lowest engagement

Informational Statements:

• Under 200 characters – state possible pain points and how you can help
• Avoid date-specific messaging or asking questions

Question Goals:

• Pronouns, especially when referencing a link, perform better than impersonal words

More in Conversational AI

Sports teams’ processes for driving profit: These organizations reveal how they’re using Conversica to target their most promising leads for their sales teams, and in turn seeing a big return in revenue.

Check out these use cases → 

How AI-powered assistants support revenue teams: Our CEO, Jim Kaskade, shares their impact when used by marketing, sales, and customer success teams, as well as how generative AI comes into play and the ethics of AI-powered digital assistants. 

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Conversation Spotlight

 Do you have Customers with unused credit, too?

Sports teams are winning this season with their RDAs. For instance: A west coast American soccer club segment their fans by their purchase history, so the RDA sends a highly personal email to each fan. Their most successful segment is customers with unused credit – go figure, right?

One key statement included in this play is when the credit must be used by, which creates a sense of urgency. Check out their messaging with results that will blow your socks off below:

Community News

Top discussion: How Conversica uses its RDA for Sales

Want to know how we at Conversica are experimenting and becoming our own best customer?

Learn how our very own sales expert, Taj, uses our RDAs for Sales (Rachel and Cameron) with the following Skills to reignite the conversation and keep leads from staying cold:

• Engage: Kick off the conversation with a lead who has shown initial interest, answer questions, provide relevant resources, and even schedule and qualify.

• Activate: Swoop in and target prospects who may have slipped away if they went dark in the first stage, so no opportunity goes to waste.

• Winback: Used for closed-lost opportunities from 90+ days ago, reignite original interest and aim to learn what they value most in a conversational AI tool.

• Accelerate: Follow up if the prospect no-shows the first meeting or stops communication part-way through the deal cycle.

Coming Soon: Rep Assignment Rules sends the right lead to the right rep

Streamline your Sales lead management process with Rep Assignment Rules, an upcoming feature under Conversation Rules that enables you to create rules that efficiently route leads. So when Conversica moves into lead creation or lead update mode, it examines these defined rules and automatically assigns the lead to the most appropriate rep.