March 2024

New Conversica Releases

Conversica Now Available Natively in Salesforce Marketing Cloud

Picture this: seamlessly integrate Conversica as a native app within Salesforce Marketing Cloud Journey Builder and unlock the power of AI-powered two-way communications in your campaigns.

Our Marketing Cloud integration enables Marketing Teams to include an RDA anywhere in a Journey.  With this AppExchange integration, Conversica has supercharged the traditional Marketing Cloud Journey Builder, with a dynamic two-way AI-powered conversation. 

By integrating RDAs in your Marketing Cloud Journey, you can:

• Engage every buyer within seconds, whether you are dealing with a few or thousands of inbound leads each day.
• Rapidly move buyers through the funnel. RDAs keep every conversation going autonomously, guiding the right buyers to the next step in your sales process.
• Better identify and qualify interested and engaged buyers sooner than traditional Marketing Cloud actions like one-way email.
• Save time with your RDA handling the initial engagement with leads, only bringing the SDR/BDR/XDRs into the process when buyers display the right intent signal.

Coming Soon

Coming Soon: Test Messages with the Traffic Control Feature!

We're thrilled to announce the upcoming launch of our Traffic Control feature within Conversation Rules, designed to empower you with unprecedented flexibility and efficiency in testing messaging strategies.

Key Benefits: 

• Enhanced Customer Engagement: Our Traffic Control feature enables you to split contact assignments into up to 3 different lists, allowing you to pinpoint the messaging that resonates best with your audience. 
• Increased Efficiency: With automated contact assignment, dividing contacts and assigning them to conversations becomes a breeze.
• Data-Driven Decision Making: Conduct unbiased tests and track performance metrics seamlessly. 
• Competitive Advantage: Our Traffic Control feature gives you a unique edge in optimizing your messaging and engagement strategies. 

Get ready for the release of the new Traffic Control feature by brushing up on your Conversation Rules knowledge!