November 2023

Featured Content

3 Tips to Turn Outbound Into Inbound

Prospecting outbound leads often feels time-consuming and unpredictable with less-than-desirable results. However, when you implement these best practices into your AI-powered communications, it’s possible to overcome this challenge.

1. Create Specific and Segmented Lists

Specificity is key – it’s a universal truth that the more tailored your message is, the higher your return on engagement should be.

Use the Conversation Editor to customize each of the available variables to match information relevant to your lead. Focus on a strong value proposition and include that in your Informational Statement variable. Then use Conversation Rules to automatically route your outbound leads into the appropriate conversation so they can receive that personalized outreach.

2. Modify Your Subject Lines

Subject lines are the gatekeepers of your emails, determining whether they get opened or sent straight to the digital abyss. This is where our Subject Line Editor comes in to empower you to experiment, analyze, and optimize subject lines, ensuring that your emails stand out in crowded inboxes and spark interest from the very first glance.

3. Nurture Leads Before Passing to Conversica

While Conversica excels in initiating and nurturing conversations, it’s strategic to have another touchpoint outside of Conversica before passing leads to your digital assistant. Whether it's through remarketing efforts or targeted nurture campaigns, creating an initial touchpoint outside Conversica helps in warming up prospects.

By introducing leads to your brand or offering through alternative channels, you set the stage for Conversica to step in at the opportune moment and seize on mounting interest. This seamless transition ensures that the conversation initiated by Conversica is not just a cold call but a continuation of a relationship that has already started to bloom.

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Conversation Spotlight

ABM vs. Generate for Cold Leads

For outbound prospecting, the choice between using the Generate New Interest Skill or the Account-Based Marketing (ABM) Skill rests on the specific requirements of your outreach strategy.

Generate New Interest Skill:

• Versatile marketing assistant, maximizing engagement with potential prospects who fit a target profile but have yet to engage with your brand.
• Includes conversations that cater to a broad range of outreach scenarios, from reaching out to new leads to engaging with former users and prospects from third-party sources.

Account-Based Marketing Skill:

• Sophisticated marketing assistant tailored for the precise targeting of ideal customer profiles.
• Introduces conversations that are meticulously designed to reach leads that fit a specific Ideal Customer Profile. 
• These conversations leverage email channels and encompass workflows such as Learning More and Drive Action.
• The ABM Skill focuses on delivering a high level of specificity in its outreach by tailoring conversations to demonstrate how a product or service aligns with the lead's profile, addressing specific needs, and showcasing the benefits in a personalized manner.

Community News

Featured Discussion: Unleash the Power of the Fresh Contacts Conversation

Ensure authentic engagement with leads through personalized initial outreach, seamless follow-ups, and tactful referral requests using the Fresh Contacts Conversation. It intelligently corrects contact information, guaranteeing future communications reach the right individuals within the organization. The Fresh Contacts Conversation stands out with its scalable and versatile approach, adapting to various lead scenarios, and offering customizable fields for your unique corporate clientele.

Watch to learn how to set it up for automatic web lead targeting that includes: 

• Setting up your web lead targeting with a high level of personalization via the Conversation Editor
• Using Pull Fields for enhanced automation
• Segmenting leads efficiently in your CRM, or via Conversation Rules